Present study is based on primary data collected from 60 cultivators adopted Broad Bed Furrow method for soybean cultivation through personal interviews, using a specially designed questionnaires in Akola district of Maharashtra, for the agricultural year 2024-25. The analysis was carried out with Garrett’s ranking technique. Primary constraints faced by BBF cultivators, with the limited availability of BBF planters emerging as the most significant challenge, ranked first with the highest mean score. Following this, BBF sowing proves effective only in dry soil or under optimal moisture conditions. Similarly, additional constraints including unsuitability for land with uneven slopes, high cost of hiring BBF planters, lack of technical knowledge, unsuitability for light soil with high drainage and lesser plant population compared to traditional methods was also recorded. This all constraints highlights the importance of raising farmer awareness through extension agencies to ensure proper BBF technology adoption. Establishing Custom Hiring Centres (CHCs) at the village level is also effective solution this will improve farmers’ access to modern technologies and ultimately increases the BBF technology adoption.