The article analyzes the economic foundations of forming a regional agro-brand in the pomegranate industry. The strategic importance of the pomegranate sector is substantiated in the context of agricultural diversification, increasing export potential, and developing value-added chains. The study examines the development trends of pomegranate cultivation and its regional specialization based on statistical data. In addition, a system of indicators is proposed to assess the potential for forming a regional brand in the pomegranate industry, including production sustainability, product quality and level of specialization, opportunities for access to foreign markets, and economic efficiency. This approach makes it possible to quantitatively evaluate the level of readiness for introducing a regional agro-brand and serves as a practical tool in the decision-making process.