Dr. Srijib Shankar Jha
Associate Professor, Siliguri Institute of Technology
With its rich cultural heritage, historical monuments, and natural resources, India is a world-renowned tourist destination. India’s tourism industry has emerged as a major economic driver, generating significant foreign exchange earnings. Tourism is a major global industry, contributing 11% of global GDP. Rural tourism in India has enormous potential due to India’s vast rural diversity. Rural tourism in India is envisioned to create jobs and a vibrant local economy by reviving old art and crafts and preserving rural India culture. A counter-urbanization syndrome has developed as a result of the stress of city living. This has sparked a surge of interest in rural areas. Other causes, such as increased wellness awareness, greater interest in heritage and culture, enhanced accessibility, and environmental sensitivity, are all contributing to the trend toward rural tourism. Following COVID-19, tourist recovery usually begins at a local level. Before there is a strong demand for foreign travel, tourists opt to stay closer to home for a weekend escape or travel locally. Road trips may become more popular. Drive-ins are more likely to be chosen by families and children, especially on weekends and during short vacations. This paper attempts explore the process of Rural Tourism from the point of view of empowering local people and fostering community development.
Keywords: Rural Tourism, community development, sustainability, empowerment.
Journal Name :
EPRA International Journal of Agriculture and Rural Economic Research (ARER)

Published on : 2021-07-31

Vol : 9
Issue : 7
Month : July
Year : 2021
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