The purpose of the study is to develop theoretical and methodological provisions and substantiate practical recommendations for improving the management of the innovative potential of the agro-industrial complex. According to the goal, the following tasks of the work were solved: to identify the features of managing the innovative potential of the agro-industrial complex; to give an economic assessment of the current state of the agro-industrial complex of the region; explore the innovative potential of the agro-industrial complex and the organization of its management.