MARKETING STRATEGY FOR PRE-SEASON CAMPAIGN ACTIVITY IN NORTHERN CHHATTISGARH FOR KHARIF CROP
Rakesh Kumar Mishra, Pawan Yadav, Akash Rai, Dr. Ameesh John Stephen
PhD Scholar, Agricultural Economics, SHUATS Prayagraj ,UP, India
Abstract
The study was conducted in Ambikapur, Surajpur, Pathalgaon , Ramanujganj of Chhattisgarh. Total 174 respondent were selected purposively. the data collection through personal interview with the help of pre structured schedule designed with the objective of finding out awareness level, the most effective tools for promotional activity was found to be visible tools which include poster,poleboard, treeboard,banner,Displayboard etc the most effective campaign activity is found to be village level meeting
Keywords: Marketing, Pre-season campaign, MCM tools, livelihood security
Journal Name :
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EPRA International Journal of Agriculture and Rural Economic Research (ARER)
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Published on : 2022-07-22
| Vol | : | 10 |
| Issue | : | 7 |
| Month | : | July |
| Year | : | 2022 |