The article analyzes the ongoing reforms in the melon growing industry, the amount of production in the industry, growth dynamics and trends in the recent years. The presence of structural changes in the cultivation of agricultural products is reflected in the increase in the area under melon growing products between 2015 and 2020 years. The increase in the volume of exports of melon growing products and the expansion of the geography of exports have had a positive impact on the efficiency of the sector.