stdClass Object
(
    [id] => 10702
    [paper_index] => 202305-01-013428
    [title] => E-RETAILING IN INDIA: AN ANALYSIS OF KEY SUCCESS FACTORS AND FUTURE PROSPECTS
    [description] => 
    [author] => Asmita, Ankit
    [googlescholar] => https://scholar.google.co.in/scholar?cluster=10386504099256161957&hl=en&as_sdt=0,5
    [doi] => 
    [year] => 2023
    [month] => May
    [volume] => 9
    [issue] => 5
    [file] => 853pm_68.EPRA JOURNALS  13428.pdf
    [abstract] => The development of e-retailing has changed the retail environment in India, giving customers more convenience and access to a bigger selection of goods. In India, the use of mobile devices, rising internet penetration, and the availability of inexpensive data plans have all contributed to the expansion of e-retailing. Due to the shutdown of physical establishments and government-imposed lockdowns, the COVID-19 epidemic has further accelerated the expansion of e-retailing in India. As a result, more and more people are choosing to shop online. However, the expansion of e-retailing has also brought with it several difficulties, such as the effect on conventional brick-and-mortar merchants, worries about data privacy, and the requirement for a strong logistics and supply chain infrastructure. This paper explores the effects of COVID-19 on the industry and provides a summary of the development of e-retailing in India, highlighting its primary drivers and obstacles. The prospects for e-retailing in India are also covered in the paper, along with the consequences for the retail sector and the Indian economy as a whole.
    [keywords] => E-commerce, Internet, Retail, Covid-19, E-Shops, Online Marketing.
    [doj] => 2023-05-31
    [hit] => 1983
    [status] => y
    [award_status] => P
    [orderr] => 68
    [journal_id] => 1
    [googlesearch_link] => https://www.google.com/search?q=E-RETAILING+IN+INDIA%3A+AN+ANALYSIS+OF+KEY+SUCCESS+FACTORS+AND+FUTURE+PROSPECTS+Asmita%2C+Ankit&rlz=1C1CHBD_enIN959IN959&sourceid=chrome&ie=UTF-8
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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