stdClass Object
(
    [id] => 13145
    [paper_index] => 202405-01-017088
    [title] =>  A PRAGMATIC ANALYSIS OF THE LANGUAGE OF SELLERS IN E-COMMERCE LIVE STREAMING
    [description] => 
    [author] => Jandy D. Daga-as, Dr. Danilo G. Baradillo
    [googlescholar] => 
    [doi] => https://doi.org/10.36713/epra17088
    [year] => 2024
    [month] => May
    [volume] => 10
    [issue] => 5
    [file] => 850pm_102.EPRA JOURNALS 17088.pdf
    [abstract] => This qualitative study employs discourse analysis aimed at unveiling the speech acts, linguistic persuasion strategies and linguistic features employed in e- commerce live streaming. More so, this study utilizing thematic analysis aimed at exploring the emerging themes focused on the insights of e-commerce live streaming viewers on the linguistic persuasive strategies employed by streamers in e-commerce live streaming. Through purposive sampling, 15 videos of e-commerce live streaming served as the corpora of the study. Consequently, the study revealed that e-commerce live streamers employed different speech acts such as directive, assertive, commissive, expressive and declarative. The key findings of this qualitative study opened the door to a new line of inquiry into the persuasive strategies employed in e-commerce live streaming.
    [keywords] => Education, speech acts, linguistic persuasion strategies e-commerce live streaming, linguistic features, pragmatic, Philippines
    [doj] => 2024-05-26
    [hit] => 3498
    [status] => y
    [award_status] => P
    [orderr] => 102
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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