stdClass Object
(
    [id] => 13517
    [paper_index] => 202407-01-017615
    [title] => CONSUMER BEHAVIOUR AND FACTORS INFLUENCING CONSUMER BEHAVIOUR: A CONCEPTUAL STUDY
    [description] => 
    [author] => Praveen Kumar Prajapati, Dr. Dharmnath Uraon
    [googlescholar] => 
    [doi] => 
    [year] => 2024
    [month] => July
    [volume] => 10
    [issue] => 7
    [file] => fm/jpanel/upload/2024/July/202407-01-017615.pdf
    [abstract] => This conceptual study explores the integral role of consumers in an economy, highlighting their influence on producers through purchasing, usage, and disposal behaviours. Consumer behaviour encompasses a broad spectrum of activities, from decision-making processes to post-consumption actions. The paper delineates the distinctions and interrelations between consumer behaviour and consumption behaviour. It identifies five primary factors influencing consumer buying behaviour: personal, economic, psychological, social, and cultural. Each factor comprises various elements, such as income, occupation, perception, family, and cultural values, which collectively shape consumer decisions. This research provides a comprehensive framework for understanding the influences on consumer behaviour, emphasizing its complexity and significance in economic activities.
    [keywords] => 
    [doj] => 2024-07-04
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 1
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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