stdClass Object
(
    [id] => 15537
    [paper_index] => 202504-01-020902
    [title] => A STUDY ON THE ROLE OF MSMEs FOR LEVERAGING THE DIGITAL PLATFORMS TOWARDS BUSINESS GROWTH 
    [description] => 
    [author] => Muralidhar Sarma ,Dr. Atul Loomba
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => April
    [volume] => 11
    [issue] => 4
    [file] => fm/jpanel/upload/2025/April/202504-01-020902.pdf
    [abstract] => The Purpose of the study is to examine the role of MSMEs for leveraging the digital platforms towards business growth. The samples for present study were obtained among the populations of selected MSMEs in Bhopal Division. In order to explore the role of MSMEs four important areas identified and discussed such as Develop a digital strategy, Invest in digital infrastructure, Build digital skills and Monitor and evaluate performance. the findings of the study indicates that The study's findings highlight the significance of digital transformation for MSMEs. Developing a digital strategy, investing in digital infrastructure, building digital skills, and monitoring performance are crucial for business growth and competitiveness. However, in all the cases alternative hypothesis are accepted 
    [keywords] => 
    [doj] => 2025-04-09
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 25
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 2025-04-09 23:26:55
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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