stdClass Object ( [id] => 15630 [paper_index] => 202504-01-021014 [title] => A STUDY ON FREQUENCY AND PURPOSE OF USING COSMETICS AMONG COLLEGE STUDENTS [description] => [author] => Mr.S.Muruganantham, K.V.Subhashree [googlescholar] => [doi] => [year] => 2025 [month] => April [volume] => 11 [issue] => 4 [file] => fm/jpanel/upload/2025/April/202504-01-021014.pdf [abstract] => This study explores the frequency and purposes of cosmetic use among college students, aiming to understand the underlying motivations behind their cosmetic behaviors. A survey was conducted with college students across different academic backgrounds to examine how frequently they use cosmetics and the reasons for their use. The results indicate that a substantial portion of students use cosmetics regularly, with the primary motivations being enhancing appearance, boosting self-esteem, and aligning with social or cultural beauty standards. Media and peer influence were found to be significant factors shaping students' cosmetic choices. Additionally, the study examines gender differences in cosmetic use, revealing distinct patterns of usage between male and female students. The findings suggest that cosmetics not only serve aesthetic purposes but also play a role in students' social interactions and self expression. The study contributes valuable insights into the role of cosmetics in young adults' lives and offers implications for the beauty industry and awareness of body image issues on college campuses. [keywords] => Cosmetics , Appearance , Beauty standards. [doj] => 2025-04-16 [hit] => [status] => [award_status] => P [orderr] => 61 [journal_id] => 1 [googlesearch_link] => [edit_on] => [is_status] => 1 [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR) [short_code] => IJMR [eissn] => 2455-3662 (Online) [pissn] => - -- [home_page_wrapper] => images/products_image/11.IJMR.png ) Error fetching PDF file.