stdClass Object
(
    [id] => 15812
    [paper_index] => 202505-01-021345
    [title] => A STUDY OF IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING: APPLICATIONS, ADVANTAGES AND CHALLENGES
    [description] => 
    [author] => Dr. Amandeep Kaur, Ms. Shilpa Kamboj
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => April
    [volume] => 11
    [issue] => 4
    [file] => fm/jpanel/upload/2025/May/202505-01-021345.pdf
    [abstract] => AI’s capacity to process large volumes of data has greatly improved targeting and personalization, allowing marketers to deliver content that is both relevant and tailored to specific customer segments. The integration of AI in content creation has streamlined workflows, enhancing efficiency while ensuring high standards of quality and relevance are maintained. As digital marketers seek to refine their strategies and better engage with customers, they increasingly recognize the significance of AI in helping them achieve their objectives. This study examines the impact of artificial intelligence (AI) on digital marketing strategies, drawing insights from various studies conducted by different authors. It also explores the applications of AI in digital marketing, highlighting the benefits of incorporating AI into marketing efforts, as well as the challenges faced in its implementation. The research reveals that AI has the potential to transform digital marketing by automating processes and enabling marketers to gain deeper insights into customer needs and preferences. As marketers continue to refine their strategies and engage more effectively with their audiences, they increasingly see AI as a vital tool in achieving success.
    [keywords] => 
    [doj] => 2025-05-02
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 157
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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