stdClass Object
(
    [id] => 16059
    [paper_index] => 202505-01-021530
    [title] => A STUDY ON VIRAL MARKETING STRATEGIES IN PROMOTING CONCERTS COIMBATORE
    [description] => 
    [author] => Ms. Kaviya M, Ms. M. Kunthavi Nappinnai, Dr. K. Priyatharsini 
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => May
    [volume] => 11
    [issue] => 5
    [file] => fm/jpanel/upload/2025/May/202505-01-021530.pdf
    [abstract] => This study explores the effectiveness of viral marketing strategies in promoting music concerts, with a focused analysis on Coimbatore city. In an era where digital engagement significantly influences consumer behaviour, the research investigates how social media, online word-of-mouth, influencer endorsements, and user-generated content contribute to the success of concert promotions. Through a structured questionnaire distributed among residents of Coimbatore, the study examines audience preferences, awareness levels, and the impact of digital platforms on decision-making. The findings reveal that viral marketing has a profound influence on the youth and is a cost-effective method for concert promotion. The study concludes with suggestions for leveraging digital tools more effectively, aiming to enhance audience reach and engagement in the entertainment industry.
    [keywords] => Viral Marketing, Concert Promotion, Social Media Marketing, Influencer Marketing, Digital Engagement, Concertgoers
    [doj] => 2025-05-15
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 98
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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