stdClass Object
(
    [id] => 16082
    [paper_index] => 202505-01-021673
    [title] => FINANCIAL PERFORMANCE ANALYSIS OF LEADING KITCHEN APPLIANCE BRANDS: A STUDY ON BUTTERFLY GANDHIMATHI APPLIANCES LTD. AND TTK PRESTIGE LTD.
    [description] => 
    [author] => Mr. SaravanaKumar S, Dr. Thiyagu R, Dr. R. Sharmila
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => May
    [volume] => 11
    [issue] => 5
    [file] => fm/jpanel/upload/2025/May/202505-01-021673.pdf
    [abstract] => The Indian kitchen appliance market has become a dynamic battlefield of innovation, consumer preferences, and domestic brand loyalty. Among the key contenders are Butterfly Gandhimathi Appliances Ltd. and TTK Prestige Ltd.—two homegrown names that have etched a strong presence in Indian households. This article presents a comparative financial performance analysis between these two companies from 2021 to 2024. Through profitability, liquidity, leverage, and valuation ratios, we examine how each brand has navigated challenges such as post-pandemic recovery, inflationary pressures, and shifts in consumer behavior. TTK Prestige stands out with robust fundamentals and a resilient market approach, while Butterfly shows commendable gains through focused retail expansion and digital adaptation.
    [keywords] => Kitchen Appliances, Butterfly Gandhimathi, TTK Prestige, Financial Analysis, Indian Consumer Market, Ratio Analysis
    [doj] => 2025-05-19
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 118
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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