stdClass Object
(
    [id] => 16436
    [paper_index] => 202506-01-022246
    [title] => IMPACT OF ONLINE SHOPPING IN CONSUMER SATISFACTION
    [description] => 
    [author] => Aklima Khan, Soni, Pragya Sahu, Dr Jyotsna Dwivedi
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => June
    [volume] => 11
    [issue] => 6
    [file] => fm/jpanel/upload/2025/June/202506-01-022246.pdf
    [abstract] => In the era of digital transformation, online shopping has become an integral part of consumer behavior, offering convenience, accessibility, and a wide array of choices. However, customer satisfaction in this domain is influenced by a complex interplay of factors that go beyond ease of access. This study investigates the key drivers of customer satisfaction in online shopping, alongside the common challenges that hinder a positive consumer experience. Employing a quantitative, survey-based approach with a sample of 140 respondents, the study uses factor analysis to explore both functional and emotional aspects of online retail. The results reveal that factors such as product accuracy, ease of returns, user-friendly interfaces, effective customer support, and timely delivery are significant contributors to customer satisfaction. Conversely, challenges such as misleading product information, high shipping costs, delayed deliveries, and poor complaint resolution significantly erode consumer trust and discourage repeat purchases. The study also emphasizes the emotional dimension of online shopping, particularly for women in traditional communities, highlighting the role of e-commerce platforms in consumer empowerment. The findings validate both research hypotheses and underscore the need for online retailers to adopt more empathetic, transparent, and consumer-focused strategies. This research offers valuable insights for businesses aiming to enhance customer loyalty and for policymakers advocating better standards in digital commerce.
    [keywords] => Customer Satisfaction, Online Shopping, Consumer Trust, Service Challenges, E-Commerce Platforms
    [doj] => 2025-06-07
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 31
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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