stdClass Object
(
    [id] => 16525
    [paper_index] => 202506-01-022386
    [title] => STUDY ON IMPACT OF BUY NOW, PAY LATER (BNPL) SERVICES ON YOUNG GENERATION'S SPENDING HABITS
    [description] => 
    [author] => Arun Madev Biradar , Prof. N Nagasubba Reddy
    [googlescholar] => 
    [doi] => https://doi.org/10.36713/epra22386
    [year] => 2025
    [month] => June
    [volume] => 11
    [issue] => 6
    [file] => fm/jpanel/upload/2025/June/202506-01-022386.pdf
    [abstract] => The digital transformation of financial services has led to the emergence of Buy Now, Pay Later (BNPL) schemes, which are rapidly gaining popularity among the younger generation. BNPL services allow users to delay payments without upfront interest, often integrated seamlessly into e-commerce platforms and shopping apps. While these platforms promise financial convenience and flexibility, they also risk fostering impulsive consumption, encouraging over-indebtedness, and contributing to long-term financial stress especially among youth with limited financial literacy.
This study examines the psychological and behavioural impact of BNPL on young consumers' spending habits. Drawing upon behavioral finance and technology acceptance theories, a conceptual model is developed incorporating variables such as perceived ease of use, BNPL awareness, accessibility, behavioral intention, spending habits, and financial impact. Using quantitative research methods and a structured Likert-scale questionnaire, the study explores how these factors interact to shape user behavior and financial outcomes.
The research reveals a strong correlation between behavioral intention and increased discretionary spending, driven largely by the accessibility and convenience of BNPL services. Moreover, low levels of financial awareness and risk perception contribute to uninformed decision-making. The findings underscore the urgent need for targeted financial education and more transparent digital lending frameworks to ensure sustainable and responsible BNPL use among young consumers.

    [keywords] => Buy Now Pay Later (BNPL), Youth Spending Behavior, Perceived Ease of Use, BNPL Awareness, BNPL Accessibility, Behavioral Intention (BI), Financial Literacy, Financial Stress, Impulsive Buying, Buy Now Pay Later (BNPL), Youth Spending Behavior, Perceived Ease of Use, BNPL Awareness, BNPL Accessibility, Behavioral Intention (BI), Financial Literacy, Digital Financial Services, Financial Stress, Impulsive Buying
    [doj] => 2025-06-13
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 78
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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