stdClass Object
(
    [id] => 16675
    [paper_index] => 202506-01-022529
    [title] => GREEN CONSUMERISM-A STUDY AMONG COLLEGE STUDENTS OF URBAN BANGALORE
    [description] => 
    [author] => Varun R, Dr. Srikanth P 
    [googlescholar] => 
    [doi] => https://doi.org/10.36713/epra22529
    [year] => 2025
    [month] => June
    [volume] => 11
    [issue] => 6
    [file] => fm/jpanel/upload/2025/June/202506-01-022529.pdf
    [abstract] => This research paper studies how college students in urban Bangalore think about and use eco-friendly products, also known as green products. As more people become aware of environmental problems like pollution, climate change, and waste, there is growing interest in products that are safe for the environment. Green consumerism means buying goods and services that are not harmful to nature. The goal of this study is to understand the level of awareness, attitude, and behavior of college students when it comes to green products. To collect data questionnaire was given to college students in Bangalore. 214 students filled in questionnaire, and some students also conducted individual interviews and group discussions. The four areas of prime interest were tested: Environmental Awareness (EAA), Green Buying Attitudes (GPA), Advocacy for Green Actions (AGA), and Sustainable Purchase Attitudes (SPA). The questionnaire was prepared to determine how much they know about green products, what affects their purchasing decision and whether they are willing to spend extra for green products or not. The research concluded that several students are already aware of green products and feel that by utilizing the green product, the environment can be saved. But their true purchasing behavior is influenced by cost, product availability, and how much they believe the company claims. Overall, this research suggests that students care about the environment but financial concerns still play a significant role in determining their choice. The results can help companies, teachers, and the government to identify better methods of motivating green consumerism among teenagers.
    [keywords] => Green Consumerism, Environmental Awareness, Sustainable Consumption, Youth Behavior, Urban India, Eco-Consciousness
    [doj] => 2025-06-21
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 168
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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