stdClass Object
(
    [id] => 16825
    [paper_index] => 202506-01-022850
    [title] => POST-PANDEMIC SHIFTS IN INDIAN CONSUMER BEHAVIOR: THE RISE OF HEALTH-CONSCIOUSNESS
    [description] => 
    [author] => Vaishnavi Pawar, Dr. Puja Kaushik
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => June
    [volume] => 11
    [issue] => 6
    [file] => fm/jpanel/upload/2025/July/202506-01-022850.pdf
    [abstract] => The COVID-19 pandemic has significantly reshaped consumer behavior in India, with an increasing shift towards health-consciousness. This research paper examines the factors contributing to this change, focusing on the rising demand for health and wellness products, changes in dietary habits, preference for organic and immunity-boosting foods, and the growing role of technology in health monitoring. The study explores consumer motivations, the impact of socio-economic factors, and the role of marketing strategies that cater to this health-conscious segment. The findings reveal that the pandemic has accelerated long-term trends, positioning health-consciousness as a central theme in the post-pandemic Indian consumer landscape.
    [keywords] => Covid-19, Consumer Behavior, Economics, Health, Pandemic, Fitness,
    [doj] => 2025-07-01
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 251
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
Error fetching PDF file.