stdClass Object
(
    [id] => 16832
    [paper_index] => 202506-01-022843
    [title] => IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL ACTIVITIES: A STUDY ON USAGE PATTERNS, CHALLENGES, AND OUTCOMES
    [description] => 
    [author] => Manthan Madhvi, Divya Mahadule
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => June
    [volume] => 11
    [issue] => 6
    [file] => fm/jpanel/upload/2025/July/202506-01-022843.pdf
    [abstract] => In the digital age, social media has emerged as a critical marketing and engagement tool for entrepreneurs. This research investigates the role of social media in promoting entrepreneurial ventures by analyzing usage patterns, content strategies, platform preferences, and perceived outcomes. Data was collected from a diverse group of entrepreneurs, primarily under the age of 35. The findings reveal that while platforms like Instagram and WhatsApp are widely adopted, challenges such as content creation and time management hinder effective utilization. The paper highlights key trends, benefits, and barriers faced by small business owners, providing insights for future digital marketing strategies.
    [keywords] => Social Media Marketing, Entrepreneurship, Digital Platforms, Content Engagement, Small Business Challenges.
    [doj] => 2025-07-01
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 258
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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