stdClass Object
(
    [id] => 17044
    [paper_index] => 202507-01-023246
    [title] => THE IMPACT OF ECOFRIENDLY PRODUCT ATTRIBUTES ON CONSUMERS DECISION
    [description] => 
    [author] => Chandan A N, Asst Prof Sowmya D S
    [googlescholar] => 
    [doi] => https://doi.org/10.36713/epra23246
    [year] => 2025
    [month] => July
    [volume] => 11
    [issue] => 7
    [file] => fm/jpanel/upload/2025/July/202507-01-023246.pdf
    [abstract] => This study investigates the impact of eco-friendly product attributes on consumer purchasing decisions. Utilizing survey data from 240 respondents, the research explored consumer motivations, willingness to pay a premium, the influence of certifications, brand loyalty, and skepticism towards environmental claims. Key findings indicate that environmental concern (40.0%) and personal health (28.3%) are primary motivators for purchasing eco-friendly products. Consumers express moderate willingness to pay a premium (38.3% willing to pay 10-20% more) and show strong loyalty potential towards genuinely sustainable brands (66.7% Agree/Strongly Agree). However, significant skepticism about greenwashing prevails (53.4% Quite/Moderately Skeptical). Eco-certifications hold moderate-to-strong influence on trust (70.0%). Consumers often balance functionality equally with environmental impact (40.0%). These insights highlight the complex interplay of values, price sensitivity, trust, and product performance in driving green consumption.
    [keywords] => Eco-Friendly Products, Consumer Behaviour, Sustainable Consumption, Purchase Decision, Green Marketing, Greenwashing
    [doj] => 2025-07-22
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 95
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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