stdClass Object
(
    [id] => 17413
    [paper_index] => 202508-01-023803
    [title] => DIGITAL HEALTH COMMUNICATION: A SEMIOTIC ANALYSIS OF INSTAGRAM REELS ON PATIENT EXPERIENCE AND IDENTITY CONSTRUCTION OF MANDAYA ROYAL HOSPITAL PURI
    [description] => 
    [author] => Angela Navellia Tjiandra
    [googlescholar] => 
    [doi] => https://doi.org/10.36713/epra23803
    [year] => 2025
    [month] => August
    [volume] => 11
    [issue] => 8
    [file] => fm/jpanel/upload/2025/August/202508-01-023803.pdf
    [abstract] => Background: In the digital era, social media has become a key channel for delivering health information, especially with the increasing public interest in visual and narrative content. Instagram Reels as a short video feature has been utilized by various healthcare institutions, including Mandaya Royal Hospital Puri (MRHP), to deliver health messages and build institutional image. 
Purpose: The purpose of this study is to analyze the representation of patient experience in MRHP's Instagram Reels through Roland Barthes' semiotic approach that includes three levels of meaning: denotation, connotation, and myth. 
Methods: This study used a qualitative-descriptive method with semiotic analysis techniques on three MRHP Reels featuring patient experiences related to preeclampsia and SC ERACS surgery, Arthrospine surgery, and prostate enlargement therapy. Data were analyzed based on visual representation, audio narration, emotional expression, and symbolic elements in the videos. 
Conclusion: Reels not only serve as a communication tool for medical information but also build narratives of trust, professionalism, and empathy. The patient experience is presented in a visually and emotionally rich format, creating a personal connection between the institution and the public. Visual symbols such as facial expressions, warm colors, and personal narratives are key in building connotative and mythological meanings that strengthen MRHP's image as a modern and humane hospital. 
Implications: This study shows that Instagram Reels can shape public perception of health services, enrich health communication theory, and help hospitals build image and public trust.

    [keywords] => Digital Health Communication, Semiotics, Reels
    [doj] => 2025-08-26
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 98
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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