stdClass Object
(
    [id] => 18342
    [paper_index] => 202512-01-025233
    [title] =>  A REVIEW ON PHARMACEUTICAL MARKETING AND BUSINESS STRATEGIES, SUPPLY CHAIN AND LOGISTICS MANAGEMENT
    [description] => 
    [author] => Mr. Shinde Bhagwat , Dr. Abid Shaikh , Dr. Sunil Jaybhaye 
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => December
    [volume] => 11
    [issue] => 12
    [file] => fm/jpanel/upload/2025/December/202512-01-025233.pdf
    [abstract] =>  The pharmaceutical industry brings together innovation, strict regulations, and patient care, making marketing and supply chain management equally important. Marketing is unique in this sector because it must comply with legal standards, focus on physicians as the main decision-makers, and also educate patients. 
 Business strategies often balance branded and generic medicines, expand into international markets, and uphold ethical practices. When marketing and logistics are integrated, companies can better serve patients, remain competitive, and meet compliance requirements. Still, challenges such as counterfeit drugs, rising costs, and regulatory hurdles persist. At the same time, new opportunities are emerging through digital health platforms, advanced AI forecasting, and blockchain-based transparency, which can strengthen trust and efficiency across the sector.

    [keywords] => Pharma Marketing, Business Strategy, Supply Chain, Pharma Logistics, Cold Chain, Compliance, Digital Health, AI Integration. 
    [doj] => 2025-12-09
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 25
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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