stdClass Object
(
    [id] => 5369
    [paper_index] => 202107-01-007596
    [title] => A STUDY ON CONSUMER BEHAVIOUR TOWARDS FMCG DURABLE GOODS WITH SPECIAL REFERENCE TO COIMBATORE CITY 
    [description] => 
    [author] => Dr. T. Priyadharshini ,Mr. P. Karthick
    [googlescholar] => https://scholar.google.co.in/scholar?hl=en&as_sdt=0%2C5&q=A+STUDY+ON+CONSUMER+BEHAVIOUR+TOWARDS+FMCG+DURABLE+GOODS+WITH+SPECIAL+REFERENCE+TO+COIMBATORE+CITY&btnG=
    [doi] => 
    [year] => 2021
    [month] => July
    [volume] => 7
    [issue] => 7
    [file] => 1108pm_5.EPRA JOURNALS 7596.pdf
    [abstract] => The consumer buying preferences are rapidly changing and moving towards high-end technology products with acculturation. The Fast Moving Consumer Durable Goods are electronic goods. The study used primary date of consumer to find out the brand awareness of the product that can helpful in finding preference of brand and satisfaction of the product. The various tools like simple percentage analysis, Ranking analysis and Likert Scale analysis were used in the study. The suggestion FMCG is adopting user friendly technology that can make consumer to buy the product. Finally FMCG Durable  providing well in terms of goods and services and it is satisfied 
    [keywords] => Brand awareness, user friendly technology, high-end technology
    [doj] => 2021-07-03
    [hit] => 4590
    [status] => y
    [award_status] => P
    [orderr] => 5
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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