stdClass Object
(
    [id] => 5568
    [paper_index] => 202107-01-007899
    [title] => A STUDY ON INFLUENCE OF VIRAL ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR OF CUSTOMERS UNDER E-MARKETING STRATEGIES
    [description] => 
    [author] => Dr. K. Vanaja, Mr. B. Krishna Prasath
    [googlescholar] => https://scholar.google.co.in/scholar?hl=en&as_sdt=0%2C5&q=+A+STUDY+ON+INFLUENCE+OF+VIRAL+ADVERTISING+ON+IMPULSIVE+BUYING+BEHAVIOUR+OF+CUSTOMERS+UNDER+E-MARKETING+STRATEGIES&btnG=
    [doi] => 
    [year] => 2021
    [month] => July
    [volume] => 7
    [issue] => 7
    [file] => 1137pm_105.EPRA JOURNALS 7899.pdf
    [abstract] => The Purpose of this study is to find the influence of viral advertising on impulsive buying behaviour of customers under E-marketing strategies. Questionnaires were distributed to both men and women who involves more online shopping. Using Convenience Sampling Technique, a total sample of 120 were obtained. The Result showed that viral advertising motivates the impulsive buying behaviour and also customer is aware of viral advertising and E-marketing Strategies. 
    [keywords] => Impulsive Buying, Viral Advertising, E-Marketing Strategies
    [doj] => 2021-07-23
    [hit] => 2076
    [status] => y
    [award_status] => P
    [orderr] => 105
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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