stdClass Object
(
    [id] => 6416
    [paper_index] => 202112-01-009263
    [title] => A STUDY ON THE EFFECTS OF E- BANKING SERVICE FACTORS ON CUSTOMER SATISFACTION
    [description] => 
    [author] => Dr. B. Rajasekhar
    [googlescholar] => https://scholar.google.co.in/scholar?q=eprajournals.com&hl=en&scisbd=2&as_sdt=0,5
    [doi] => 
    [year] => 2022
    [month] => January
    [volume] => 8
    [issue] => 1
    [file] => 805pm_2.EPRA JOURNALS 9263.pdf
    [abstract] =>  The primary goal of this research paper is to investigate factors that may influence customer satisfaction in E-banking services, as well as to evaluate major factors such as service quality, customer loyalty, customer perceived value, and CRM as they relate to customer satisfaction in E-banking services. Furthermore, the study seeks to comprehend the relationship between recognised criteria and consumer happiness. To quantify customer satisfaction, a structured questionnaire was employed with a sample size of 351 respondents and tested using descriptive statistics, percentages, ANOVAs, correlations, and multiple regressions. A questionnaire based on a likert scale was created to perform a consumer survey. Data was collected and analysed using the principal component method in SPSS 203.0. The findings of the correlation research revealed that there is a substantial association between CRM and Customer Value, as well as between Customer Loyalty and Customer Satisfaction, and that Customer loyalty and service quality components of E-banking Services have a greater favourable rating towards Customer Satisfaction.
    [keywords] => Customer satisfaction, Customer loyalty, service quality, customer perceived value, CRM
    [doj] => 2022-01-04
    [hit] => 1770
    [status] => y
    [award_status] => P
    [orderr] => 2
    [journal_id] => 1
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Multidisciplinary Research (IJMR)
    [short_code] => IJMR
    [eissn] =>  2455-3662 (Online)
    [pissn] => - --
    [home_page_wrapper] => images/products_image/11.IJMR.png
)
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