This study explores the impact of e-banking on consumer behavior, focusing on key factors such as ease of use, security and privacy, accessibility, and customer support. With the rise of digital financial services, understanding how these elements influence user engagement is essential for banks aiming to retain and grow their customer base. Data was collected through structured questionnaires and analyzed using statistical tools, revealing that all four factors significantly affect consumer behavior. Security and privacy emerged as the most influential variable, followed by customer support and accessibility. The findings highlight that consumers prefer digital banking platforms that are user-friendly, secure, available 24/7, and backed by effective support systems. This underscores the importance of technology-driven, customer-centric strategies for banks in the digital age. The study concludes that continuous improvement in e-banking features is vital for enhancing customer satisfaction, trust, and loyalty.