Anushka Jaiswal, Mridula Moorching, Sneha Sharma, Tanya Goenka, Abhinav Aditya
Centre For Management Studies, JAIN (Deemed-to-be-University), Bengaluru, India
Abstract
This research paper aims at carefully analyzing the trends in grocery shopping. Post Covid-19, buying behaviors of customers have changed in almost every field. The businessmen and those who could find the opportunity in this change not only survived but thrilled in the market. Today even basic grocery from salt to those in bulk are mostly purchased via online platforms like zepto, instamart, blink it etc. This has brought a noticeable change which is both positive and negative. In this paper we will study in depth about these changes.
Keywords: Grocery, buying behavior, E commerce, online, shopping, business, change, convenience, COVID 19,pandemic, urban, rural, platforms, digital, social media, consumers, age factor
Journal Name :
EPRA International Journal of Economic Growth and Environmental Issues (EGEI)

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Published on : 2024-04-07

Vol : 12
Issue : 4
Month : April
Year : 2024
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