stdClass Object
(
[id] => 7245
[paper_index] => 202207-13-010744
[title] => THE INFLUENCE OF PRODUCT PURCHASE MOTIVATION ON LOYALTY
[description] =>
[author] => Pin-Fenn Chou, Ying-Chun Wang
[googlescholar] => https://scholar.google.co.in/scholar?cluster=13703918017867630174&hl=en&as_sdt=0,5
[doi] =>
[year] => 2022
[month] => July
[volume] => 10
[issue] => 6
[file] => 420pm_1.EPRA JOURNALS 10744.pdf
[abstract] => People’s use of the earth’s resources is increasing day by day. Under the circumstance of limited earth’s resources, the issue of people’s use of energy-saving related products is very important.
This study takes the use of energy-saving products as the research object, and adopts the form of questionnaire distribution to investigate the influence of respondents’ purchasing motivation on energy-saving products and their consumer’s cognition on value and loyalty.
The research results show that consumers’ percept of energy-saving products purchase motivation has a positive and significant impact on customer value and customer loyalty; and, customer value has a positive and significant impact on customer loyalty.
[keywords] => Purchasing motivation of energy-saving products, customer perceived value, customer loyalty
[doj] => 2022-07-04
[hit] => 1544
[status] => y
[award_status] => P
[orderr] => 1
[journal_id] => 13
[googlesearch_link] => https://www.google.com/search?q=THE+INFLUENCE+OF+PRODUCT+PURCHASE+MOTIVATION+ON+LOYALTY+Pin-Fenn+Chou%2C+Ying-Chun+Wang&rlz=1C1CHBD_enIN959IN959&sourceid=chrome&ie=UTF-8
[edit_on] =>
[is_status] => 1
[journalname] => EPRA International Journal of Economic Growth and Environmental Issues (EGEI)
[short_code] => IJRV
[eissn] => 2321-6247
[pissn] =>
[home_page_wrapper] => images/products_image/1.EGEI.png
)
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