stdClass Object
(
    [id] => 7245
    [paper_index] => 202207-13-010744
    [title] => THE INFLUENCE OF PRODUCT PURCHASE MOTIVATION ON LOYALTY
    [description] => 
    [author] => Pin-Fenn Chou, Ying-Chun Wang
    [googlescholar] => https://scholar.google.co.in/scholar?cluster=13703918017867630174&hl=en&as_sdt=0,5
    [doi] => 
    [year] => 2022
    [month] => July
    [volume] => 10
    [issue] => 6
    [file] => 420pm_1.EPRA JOURNALS 10744.pdf
    [abstract] => People’s use of the earth’s resources is increasing day by day. Under the circumstance of limited earth’s resources, the issue of people’s use of energy-saving related products is very important.
This study takes the use of energy-saving products as the research object, and adopts the form of questionnaire distribution to investigate the influence of respondents’ purchasing motivation on energy-saving products and their consumer’s cognition on value and loyalty.
The research results show that consumers’ percept of energy-saving products purchase motivation has a positive and significant impact on customer value and customer loyalty; and, customer value has a positive and significant impact on customer loyalty.

    [keywords] => Purchasing motivation of energy-saving products, customer perceived value, customer loyalty
    [doj] => 2022-07-04
    [hit] => 1124
    [status] => y
    [award_status] => P
    [orderr] => 1
    [journal_id] => 13
    [googlesearch_link] => https://www.google.com/search?q=THE+INFLUENCE+OF+PRODUCT+PURCHASE+MOTIVATION+ON+LOYALTY+Pin-Fenn+Chou%2C+Ying-Chun+Wang&rlz=1C1CHBD_enIN959IN959&sourceid=chrome&ie=UTF-8
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic Growth and Environmental Issues (EGEI)
    [short_code] => IJRV
    [eissn] => 2321-6247
    [pissn] => 
    [home_page_wrapper] => images/products_image/1.EGEI.png
)
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