With the rapid development of new media, the new media language is a social dialect produced in the new media environment, which has its own characteristics. This paper points out that the new media language has the characteristics of innovativeness, simplicity and popularity by sorting out the concepts of new media and new media language, and analyzes the reasons for the spread of new media language. At the same time, the methods to standardize the use of Russian network language are put forward. In the era of new media, the stylistic and contextual characteristics of language have undergone obvious changes. In order to meet the needs of communication, new media languages should also be standardized and reasonably used, so as to promote the sound development of new media languages.