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  2. Vol. 10 Issue. 12 (December-2023) EPRA International Journal of Socio-Economic and Environmental Outlook(SEEO)

EVOLUTION OF SUCCESSFUL MARKETING POLICY: DEVELOPMENT PROSPECTS FOR CHEVROLET DAMAS AND CHEVROLET COBALT AT UZAUTO MOTORS PRODUCTION SITE

Shopova Kseniya
Student of the Faculty of Economics of Urgench State University, Urgench, Uzbekistan
DOI:
Abstract
The study focuses on improving the marketing policy for Chevrolet Damas and Chevrolet Cobalt cars at UzAuto Motors. The analysis of key aspects, including pricing and competitiveness, is aimed at maintaining leadership in the rapidly changing automotive segment.
Keywords: Automotive industry, marketing strategies, market leadership, automotive industry, UzAvto Motors
Journal Name :
EPRA International Journal of Socio-Economic and Environmental Outlook(SEEO)
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Published on : 2023-12-30
Vol : 10
Issue : 12
Month : December
Year : 2023
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