Email marketing has been a popular tool for businesses to reach their target audience for many years. However, with the rise of social media platforms, some have questioned the effectiveness of email marketing in comparison. This research paper aims to analyze the effectiveness of email marketing in the age of social media, focusing on factors such as reach, engagement, conversion rates, and return on investment. By conducting a thorough analysis of existing literature and case studies, this paper will provide insights into how businesses can leverage email marketing alongside social media to maximize their marketing efforts.