In recent years, social media has woven itself into the fabric of students’ everyday lives, greatly affecting how they communicate, manage their time, and approach their studies. This study delves into the connection between social media use and academic performance among university students. We gathered data through a structured questionnaire from 200 undergraduate students across different fields of study. The results show a negative link between heavy social media use and academic performance, especially for those who spend over three hours a day on platforms like Instagram, TikTok, and Snapchat. On the flip side, the research also points out that when social media is used in moderation for educational purposes, it can have a neutral or even beneficial effect. This paper emphasizes the need for digital discipline and offers strategies for balanced social media use to boost academic success.