DOMESTIC SUSTAINABILITY AND EVERYDAY ENVIRONMENTALISM: A CASE STUDY ON PRO-ENVIRONMENTAL PRACTICES AMONG HOUSEWIVES


Lucy Kumari, Km. Preeti, Astha
Department of Sociology and Social Work, Hemvati Nandan Bahuguna Garhwal University, Srinagar Garhwal, Uttarakhand
Abstract
The household represents a crucial site for understanding the intersection between sustainability and everyday life. This study explores how housewives engage in pro-environmental practices within the domestic sphere, contributing to what is termed “everyday environmentalism.” The research focuses on understanding the motivations, attitudes, and behaviors that shape sustainable household management among women. Employing a case study approach, data were collected through semi-structured interviews and observation among selected households, emphasizing practices related to waste management, energy and water conservation, recycling, and sustainable consumption. The findings reveal that many housewives integrate environmental consciousness into their daily routines—often rooted in traditional values of thrift, care, and responsibility rather than formal environmental education. However, constraints such as lack of institutional support, time limitations, and socio-economic pressures hinder the adoption of more systematic sustainable practices. The study highlights the critical yet undervalued role of women in promoting domestic sustainability and argues that recognizing and strengthening these informal environmental actions can significantly contribute to broader sustainability goals. This paper calls for policy interventions and awareness programs that empower women as agents of change within their households and communities.
Keywords: Domestic Sustainability, Everyday Environmentalism, Pro-Environmental Practices, Housewives, Sustainable Behavior, Sociology
Journal Name :
EPRA International Journal of Socio-Economic and Environmental Outlook(SEEO)

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Published on : 2026-02-15

Vol : 13
Issue : 2
Month : February
Year : 2026
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