stdClass Object
(
    [id] => 9770
    [paper_index] => 202211-09-011906
    [title] => SOCIAL RESPONSIBILITY AND MARKETING PERFORMANCE OF OIL AND GAS FIRMS IN RIVERS STATE
    [description] => 
    [author] => Onyeka Chinedu ,Dr. Haniel Eke, Prof. Chinedu Ogbuji 
    [googlescholar] => https://scholar.google.co.in/scholar?q=eprajournals.com&hl=en&scisbd=2&as_sdt=0,5
    [doi] => 
    [year] => 2022
    [month] => November
    [volume] => 9
    [issue] => 11
    [file] => 835pm_11.EPRA JOURNALS 11906.pdf
    [abstract] => Corporate Image and Marketing Performance have become attractive research topics in the business literature, but not much is known about their interrelationships. This study seeks to investigate the relationships between social responsibility and the marketing performance of oil and gas firms in Rivers State. The purposive sampling technique was used to select the sample size of two thousand, seven hundred and fifty-two (2,752) from seven (7) selected oil companies. The instrument used was a questionnaire. The Krejcie and Morgan were used to get a sample size of 378. The results indicate a positive direct effect of Social Responsibility and Marketing Performance. Findings indicate that Social Responsibility did enhance the marketing performance of oil and gas firms in Rivers State. Thus, the result positions social responsibility as the primary mechanism through which the beneficial effects of marketing performance are realized. The study recommends that behavior of social responsibility of the organization should be adapted and patterned towards the features or attributes that characterize the environment or context of the organization. 
    [keywords] => 
    [doj] => 2022-11-30
    [hit] => 1237
    [status] => y
    [award_status] => P
    [orderr] => 11
    [journal_id] => 9
    [googlesearch_link] => https://www.google.com/search?q=SOCIAL+RESPONSIBILITY+AND+MARKETING+PERFORMANCE+OF+OIL+AND+GAS+FIRMS+IN+RIVERS+STATE+Onyeka+Chinedu+%2CDr.+Haniel+Eke%2C+Prof.+Chinedu+Ogbuji&rlz=1C1CHBD_enIN959IN959&sourceid=chrome&ie=UTF-8
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Socio-Economic and Environmental Outlook(SEEO)
    [short_code] => IJSA
    [eissn] => 2348-4101
    [pissn] => 
    [home_page_wrapper] => images/products_image/5.SEEO.png
)
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