The article presents some conceptual issues of the formation of the creative potential of the future teacher. The author analyzed that the readiness of the individual to work with the contingent depends on the formation of creative pedagogical potential in higher education, which consists of several components, such as motivational-valuable, cognitive and operational. The author came to the conclusion that the process of development of personality creativity can be controlled, since there is a relationship between creativity and personality development. It is indicated that one of the sensitive periods for the formation of the creative potential of the individual is the time interval between 18 and 25 years, when a person receives a professional education. A model of the structural components of the creative potential of the future teacher is presented. The multi -level training of teachers in the professional development of the individual, as well as the stages of creative actualization, are analyzed .