Social Media has developed into a crucial platform for businesses in the marketing industry. More than ten years of growth, the sector of social media marketing has finally attained maturity. People can freely interact with one another on social media, which also gives marketers many other methods to connect with and engage with consumers. Presented the many structure in which social media affects both individual and enterprise. With websites like Facebook, Twitter, Linked In, and Instagram, among others, social media can have a social goal, a business goal, or both. Focusing on social media trends in commerce. In this article we have mainly focused on benefits and drawbacks of Social media marketing. Strategies for social media marketing.