Today, advertising has become an important part of human life. At the same time, it should be noted that advertising has formed a culture creator in society and is seen as a force that increases the demand of customers for products. Of course, the main influence of advertising, whether it is oral or written, is the language and its internal capabilities. Advertising texts in Uzbek, as in other languages, differ sharply from other types of texts with their specific characteristics and methods of expression. In turn, several types of advertising texts are classified. This article provides information about advertising texts and their types, as well as the importance of language tools in these types of texts. Language is such a powerful tool that the power of hidden meaning expressed in it can influence society’s perception, behavior, attitude and point of view.