Yamuna.T, Dr.M.P.Kumaran
Department of Commerce, Dr.N.G.P Arts and Science College,Coimbatore
Abstract
This study aims to identify the consumer awareness and satisfaction level by the respondents while using Edible oils. The data has been collected from 150 respondents in Avinashi Taluk by applying Simple random sampling. Satistical tools such as percentage analysis, Weighted average analysis, Chi-square, Correlation. In this above research, Consumer suggest that promotional activity sometimes affects an consumer to choose an different types of edible oils, so that the manufacturing company should focus on Promotional activity as well as Quality.
Keywords: Edible oils, Consumer Awareness, Satisfaction level
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2023-07-10

Vol : 8
Issue : 7
Month : July
Year : 2023
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