No transport business can survive without satisfying the needs of the passengers. In general, compared with other modes of transport, bus transport and its services are more indispensable, convenient and very easy to access. In certain situations, bus transport may suit with the needs of the passengers and facilitate more in all aspects. The present study aims to know the passenger perception towards using private bus in Coimbatore. Simple random sampling technique were used to identify the respondents among all people. Both primary and secondary data were used. Primary data collected from questionnaire and secondary data collected from E-Journals, Journals, Magazines, Websites etc., To analyze the collected primary data, tools like Simple Percentage, Chi-Square Analysis, Ranking analysis and Regression were used. From the study, it is found that most of the respondents use private bus because of affordable price.