TECHNOLOGY ADOPTION AND ITS ROLE IN ENHANCING CUSTOMER SATISFACTION IN BANKING SECTOR
Ananthi. C, M. R. Chandrasekhar
Department of Commerce, Dr. NGP Arts and Science College, Coimbatore-641035
Times are changing and todays digital world is having wide spread effect on an array of consumer behavior, including how we handle our finance. Electronic and mobility are key trends for financial institutions to keep track of balance consumes aren t ready to sever all ties with their local bank branches just yet. Banking all over the world is experiencing a fast and far- reaching renovation due to the constant influence of information technology and fantastic developments in the technology of telecommunications and electronic data processing. Banks are now reengineering the way in which their services can be reached to their customers by bringing in flexibility in their distribution channels. Technology is now taking banks to their home and offices, 24 hours a day, 365 days a year through ATM, telephone and personal computers. The financial supply chain is undergoing a dramatic change.
Keywords: Bank, internet, digital, development.
Journal Name :
EPRA International Journal of Research & Development (IJRD)
Published on : 2023-07-20