IMPACT OF ADVERTISEMENT AND SALES PROMOTION STRATEGIES ADOPTED BY DMart
Department of Commerce, Dr.N.G.P. Arts and Science College (Autonomous) Coimbatore, Tamilnadu.
DMart was started by Mr. RadhakishanDamani to address the growing needs of the Indian family. From the launch of its first store in Powai in 2002, DMart today has a well- established presence in 110 locations across Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh, Karnataka, Telangana and Chhattisgarh. With our mission to be the lowest priced retailer in the regions we operate, our business continues to grow with new locations plannedin more cities: The supermarket chain of DMart stores is owned and operated by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Powai, Mumbai, Since last 3 years Avenues Super Mart Ltd owned DMart has announced opening up of its shopping mall in Jalgaon city on Shirsoli road near Shirsoli Naka. This would be city third shopping mall after Vishal and Big Bazaar and it has prepared for its extensive marketing in the region. This area has lot of potential in terms of customer. The middle income group mainly resides here and nearby area. It is easy to access from every place of Jalgaon by auto rickshaws and vehicles. Large frontage makes mall clearly visible from outside. ATMs are available near the mall for one to withdraw money, if required. DMart is provide parking space for the every customer to park their vehicle like two wheelers and four wheelers also. There are various sections for every type of product is available.
Keywords: D Mart, Income, Market, low cost.
Journal Name :
EPRA International Journal of Research & Development (IJRD)
Published on : 2023-07-25