The effects of internet shoppings rising popularity in comparison to traditional brick and mortar retailers have been highlighted in this essay. These stores are entirely reliant on a particular, larger audience. However, the emergence of online businesses with their attractive financial and non-financial advantages and other wide selections has significantly harmed small stores and also stoked a fear of the unknown. Here, we largely concentrate on how shops have been impacted by the growth of internet shopping. The aim is to ascertain how the increasing acceptance of online shopping affects the financial performance of retailers.