This abstract provides an overview of the current situation within the insurance market of Uzbekistan with a focus on the level of assistance services. As of the latest available information, the landscape of the insurance sector in Uzbekistan is subject to ongoing changes influenced by regulatory developments, economic conditions, and evolving consumer demands. The insurance market in Uzbekistan has witnessed a notable shift in recent years, reflecting a growing emphasis on enhancing assistance services provided to policyholders. A critical aspect of this evolution is the incorporation of advanced technologies and digital solutions to streamline and improve the efficiency of assistance processes. Insurers are increasingly adopting innovative approaches to offer timely and responsive services, aligning with global trends in insurtech. Regulatory initiatives have played a pivotal role in shaping the assistance services landscape, emphasizing consumer protection and satisfaction. The governments focus on fostering a competitive and customer-centric insurance environment has prompted insurance companies to invest in improving the quality of assistance services. This has led to the development of comprehensive insurance products that not only mitigate risks but also provide a range of support services tailored to the diverse needs of policyholders. Moreover, there is a discernible trend towards collaborative efforts between insurers and other stakeholders, including healthcare providers, automotive service networks, and emergency response organizations. Such collaborations aim to enhance the overall assistance ecosystem by ensuring swift and effective responses to policyholders needs, especially in critical situations. While advancements are evident, challenges persist, including the need for standardized practices, awareness campaigns to educate consumers about available assistance services, and ongoing efforts to align with international best practices. The future trajectory of the insurance market in Uzbekistan is likely to be shaped by the industrys adaptability to emerging trends and its ability to continually elevate the level of assistance services to meet the evolving expectations of policyholders in an ever-changing economic and technological landscape.