The article discusses the biomorphological and ecological characteristics of the plant Lycium barbarum. Lycium barbarum is used in the food industry and in the production of natural dyes. Its fruits are known throughout the world as Goji. The main feature of goji fruits is that their composition is rich in anti-cancer elements. The fruits of the plant contain a large amount of ascorbic acid, vitamins and biologically active substances consisting of 18 amino acids, 8 of which are important.