stdClass Object
(
    [id] => 13982
    [paper_index] => 202409-02-018271
    [title] => A THEORETICAL FRAMEWORK FOR UNDERSTANDING CONSUMER BEHAVIOR IN VIRTUAL REALITY SHOPPING EXPERIENCES
    [description] => 
    [author] => Dr.C.Thiruvalarselvi
    [googlescholar] => 
    [doi] => 
    [year] => 2024
    [month] => September
    [volume] => 9
    [issue] => 9
    [file] => fm/jpanel/upload/2024/September/202409-02-018271.pdf
    [abstract] => This paper presents a theoretical framework for understanding the influence of Virtual Reality (VR) shopping experiences on consumer behavior. By synthesizing concepts from immersion, presence, flow theory, and consumer decision-making models, the framework highlights critical factors such as interactivity, sensory engagement, and perceived realism that affect consumer engagement, satisfaction, and purchase intentions within VR environments. Additionally, the paper addresses potential barriers to VR adoption, including technological accessibility and consumer readiness. The study proposes directions for future empirical research to validate and refine this model, providing insights for enhancing consumer experiences in VR retail settings.
    [keywords] => Virtual Reality (VR), Consumer Behavior, Immersion, Interactivity, Purchase Intentions
    [doj] => 2024-09-17
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 14
    [journal_id] => 2
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Research & Development (IJRD)
    [short_code] => IJSR
    [eissn] =>  2455-7838 (Online)
    [pissn] => - -
    [home_page_wrapper] => images/products_image/2-n.png
)
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