THE PRACTICAL LOGIC OF DIGITAL LABOR'S AUTONOMOUS IDENTITY UNDER TECHNOLOGICAL CONTROL


Liu Xianghui
School of Marxism, Zhaoqing University, Zhaoqing, Guangdong, China
Abstract
Productive labor fundamentally aims to obtain the basic means of human survival. At its core, labor is a free and conscious practice activity aligned with human nature. However, modern platform systems, driven by technological advancements, implement mechanisms to monitor labor processes through strategies such as separating conception and execution, engaging in "algorithmic" games, and establishing customer evaluation systems. These mechanisms ultimately shape labor into an ideology of personal autonomy, concealing its true purpose of serving capital's pursuit of value enhancement and economic profit. In the era of the digital economy, overcoming the logic of capital and reconstructing individual ownership remains central to critiquing and transcending alienated labor. Achieving collective ownership of production resources such as digital technology and big data—shifting from private capital control to shared access—is the optimal choice for rebuilding individual ownership in the digital capital era. This transition not only helps to eliminate the alienation of digital labor and balance labor and capital justice but also enables human freedom, affirms human subjectivity, and offers a rational mode of existence for contemporary individuals.
Keywords: Digital Labor; Technological Control; Platform Systems; Autonomy; Logic of Capital
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2024-11-22

Vol : 9
Issue : 11
Month : November
Year : 2024
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