stdClass Object
(
    [id] => 15126
    [paper_index] => 202502-02-020261
    [title] => THE EVOLVING ROLE OF SOCIAL MEDIA IN MARKETING
    [description] => 
    [author] => John Matthew. C. R
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => February
    [volume] => 10
    [issue] => 2
    [file] => fm/jpanel/upload/2025/February/202502-02-020261.pdf
    [abstract] => The evolution of social media in the marketing industry has transformed communication and consumer engagement. This research aims to explore the historical progression and impact of social media marketing, employing a mixed-methods approach that includes a literature review and case studies. Findings indicate that social media has become essential for brands, enabling targeted marketing and community building. However, limitations include a lack of comprehensive studies on emerging platforms. This research contributes original insights into the dynamic relationship between social media and marketing practices, highlighting its value for academics and practitioners.
    [keywords] => Social Media, Marketing, Evolution, Consumer Engagement, Research Implications
    [doj] => 2025-02-22
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 25
    [journal_id] => 2
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Research & Development (IJRD)
    [short_code] => IJSR
    [eissn] =>  2455-7838 (Online)
    [pissn] => - -
    [home_page_wrapper] => images/products_image/2-n.png
)
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