FACTORS INFLUENCING CORPORATE SOCIAL RESPONSIBILITY IMPLEMENTATION IN ORGANIZATIONS: A CASE STUDY OF STATE-OWNED ENTERPRISES IN GAMBIA


Liu Cong, Leigh Fatim
Department of Marketing, College of Business Administration, Liaoning Technical University, No. 188 Longwan South Street, Huludao City, Liaoning Province, China
Abstract
Purpose: This study investigates the factors influencing the implementation of Corporate Social Responsibility (CSR) in the Gambia, a developing country in West Africa. Despite the growing importance of CSR in the Gambia, empirical research on the subject is scarce. Furthermore, State-owned enterprises seek strategies to support government policies and programs. Restoring good governance together with accountability and Corporate Social Responsibility represents some techniques for improvement. The special economic and social framework of Gambia demands a detailed evaluation of what determines Corporate Social Responsibility implementation in the country. Design/methodology/approach: Survey methods combined with structural equation modeling analytics were used to study how Gambia state-owned enterprise CSR implementation relates to corporate governance through partnership and collaboration as well as organizational culture and the regulatory setting. Findings: The study results demonstrate that five positive factors influence CSR implementation and ethical leadership along with partnership and collaboration enhance corporate governance. The study proves that Gambia requires localized community-focused CSR strategies instead of global economic-based approaches to CSR. The research delivers concrete recommendations to boost CSR practices in the Gambia which benefits the society and improves business durability throughout competitive worldwide markets. The corporate culture of state-owned enterprises in the Gambia needs to incorporate strategic collaborations, ethics, and regulatory compliance to enhance their CSR implementation practices. The study brings fresh theoretical findings which deal with the CSR information deficit found in developing nations such as the Gambia
Keywords: Corporate Social Responsibility; Organizational Commitment; Partnership & Collaboration; Organizational Culture; Corporate Governance
Journal Name :
EPRA International Journal of Research & Development (IJRD)

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Published on : 2025-03-24

Vol : 10
Issue : 3
Month : March
Year : 2025
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