stdClass Object
(
    [id] => 15418
    [paper_index] => 202503-02-020723
    [title] => EMPOWERING RURAL WOMEN-LED ENTERPRISES: THE IMPACT OF DIGITAL LITERACY AND E-COMMERCE ON GROWTH AND SUSTAINABILITY
    [description] => 
    [author] => Dr.S.Saranya ,Dr.K.Chandrasekar 
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => March
    [volume] => 10
    [issue] => 3
    [file] => fm/jpanel/upload/2025/March/202503-02-020723.pdf
    [abstract] => This study examines the impact of digital literacy and e-commerce adoption on the sustainability and growth of rural women entrepreneurs. Digital tools such as e-commerce platforms, social media marketing, and online financial services have enabled women to expand market reach, improve operational efficiency, and enhance profitability. The findings from Tamil Nadu indicate that while basic digital literacy is widespread, advanced competencies in e-commerce and digital marketing remain limited. Women with higher education levels and better financial access are more likely to integrate digital tools into their businesses, leading to increased economic opportunities. However, challenges such as poor internet connectivity, financial constraints, and socio-cultural barriers continue to hinder the full adoption of digital technologies.
The study highlights the need for targeted interventions, including government-led digital training programs, improved infrastructure, and financial support to promote digital entrepreneurship. Strengthening institutional support and fostering collaborations between public and private stakeholders can bridge existing gaps, ensuring greater digital inclusion for rural women entrepreneurs. By addressing these challenges, this research contributes to policy discussions on digital empowerment, advocating for scalable solutions that enhance business sustainability. Ultimately, equipping rural women with digital skills and access to e-commerce platforms will drive inclusive economic growth and empower women entrepreneurs to thrive in the digital economy.

    [keywords] => Digital Literacy, E-commerce Adoption, Rural Women Entrepreneurship, Business Sustainability, Digital Inclusion, Socio-economic Empowerment.
    [doj] => 2025-03-28
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 45
    [journal_id] => 2
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Research & Development (IJRD)
    [short_code] => IJSR
    [eissn] =>  2455-7838 (Online)
    [pissn] => - -
    [home_page_wrapper] => images/products_image/2-n.png
)
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