Consumer buying behavior plays a pivotal role in shaping business strategies, directly influencing the success and growth of retail businesses. This research provides an in-depth analysis of consumer buying behavior in the context of Alayam Rag Chappers, a prominent footwear brand. The study explores various factors, including product quality, pricing strategies, brand perception, and consumer preferences that shape purchasing decisions. A quantitative research methodology was employed, using a structured survey to gather responses from consumers who purchase Alayam Rag Chappers. Statistical techniques, including correlation and regression analysis, were applied to explore the relationship between consumer behavior and buying patterns. The findings reveal that product quality, price sensitivity, and brand loyalty significantly impact consumer decisions. The study concludes with strategic recommendations for enhancing marketing efforts and aligning product offerings with consumer expectations to increase sales and customer satisfaction.